Are big brands making our experiences generic?
I won't go into a long winded introduction about the age we live in and the way in which huge multinational chains dominate and permeate every part of our modern lives. We all know this already. We know that supporting local companies is a dying effort. We know that a lot of big brands are unethical. But this isn't what I've been thinking about lately. Rather I've noticed that always walking past and interacting with the same brands is starting to make very different life experiences feel generic. Example: recently I went on a day trip to Cardiff, to explore it a bit more and get a change of scenery. As much as I enjoyed the day, I spent most of it wandering around the centre surrounded by the same shops I would have been surrounded by if I had been in any other city centre. This isn't to say that I don't like Cardiff or that this is all there is to it. This experience is part of a larger pattern. Travelling to new places becomes less refreshing and less inspi...